Easy Truck Rental

503% Increase in Conversions with Google Ads & SEO

Driving more online bookings for Easy Truck Rental across Australia with strategic digital marketing, including targeted Google Ads, powerful SEO and high converting landing pages.

Drive More Bookings, Move More Business

Easy Truck Rental, a Brisbane based truck hire company, approached us in November 2024 to improve their Google Ads return on investment. With fleets across South East Queensland and New South Wales, they aim to make truck rentals more accessible and convenient.

November 2024

Our team could not be more excited to add the new Easy Truck Rental website to our growing portfolio of work. This project was incredibly enjoyable to collaborate on together and we look forward to our ongoing partnership with their team.

The Challenge

High Costs & Missed Opportunities

Easy Truck Rental had invested tens of thousands of dollars in Google Ads over the past 12 months, and were struggling to achieve a profitable return on investment with pay-per-click marketing. The high conversion costs and low number of monthly conversions prompted them to reach out, seeking to improve their performance and get a better return on their marketing investment.

Their goal was to be the first company that comes to mind when people think of truck rentals. Since the truck rental industry is highly competitive, it was our job to first figure out what their unique selling proposition was to help motivate customers.

The Solution

Strategic Search Engine Marketing

White Peak Digital conducted a deep analysis of Easy Truck Rental’s target audience, competitors and their initial marketing strategies. From this research we discovered that Easy Truck Rental’s availability and cost effectiveness was what made them stand out from the competition. We focused on these unique selling points to shape our approach and refine their overall digital marketing strategy.

For SEO, we significantly overhauled their website backend to address significant technical issues to meet Google Web Core Vitals while also improving their on-page SEO by optimising landing page copy and incorporating additional call-to-actions which resulted in a significant boost in conversions immediately.

In Google Ads, we increased budgets on Easy Truck Rentals’ best performing campaigns while taking immediate action on underperforming campaigns that weren’t profitable. By incorporating new promotions and expanding into new geographical regions, we maximised their return on ad spend, increased clicks and drove more online booking conversions.

The Results

503% Increase In Website Conversions

Over the past three months, the digital marketing overhaul for Easy Truck Rentals resulted in an impressive 503% increase in bookings and a 75% reduction in cost per conversion year-over-year. By optimising their website and refining their Google Ads campaigns, we successfully captured more high quality leads while minimising costs.

Additionally, our SEO efforts resulted in a 120% growth in organic search traffic, further boosting their online presence. This transformation has positioned Easy Truck Rental for continued success, driving both increased bookings and greater cost efficiency in a competitive market.

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