Carpentaria Shire Council

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The Carpentaria Shire Council reached out to White Peak Digital recently to design a logo for a new local initiative of theirs, Cooking with Council.

The Brief

The Carpentaria Shire Council are launching a new initiative for their local residents this year which involves informative cooking videos using long shelf life products to enjoy during a potential flood which can occur in their area.

White Peak Digital was tasked with creating a logo for this video series along with other potential collateral like aprons.

This new logo needed to be heavily inspired by the existing Carpentaria Shire Council logo as to appear familiar to the local residents.

Our Approach

After several discussions with the Carpentaria Shire Council our design team spent some time going through the existing brand guidelines and logo to assist them in creating several strong concepts for the new logo.

Three Logo Drafts
Three Logo Drafts

We went back to our client with these options to get some early feedback and they immediately identified a favourite which we then took and developed further.

After a few more iterations and changes in colour we landed on a design that the council were extremely happy with.

The Result

Overall, we are extremely pleased with the results and so are the Carpentaria Shire Council.

As you can see, we took the elements from the existing logo such as the colours, lines and sun and implemented them into this new design.

We thank the Carpentaria Shire Council for giving us the opportunity to help with this fantastic new initiative and we look forward to working together again soon.

To your success,
Jackson

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