Before we get started I wanted to quickly share one of my favourite quotes as I feel it’s relevant in relation to recent world events.
“A man who stops advertising to save money is like a man who stops a clock to save time.”
Henry Ford
A straightforward truth, yet profoundly significant.
Here are several key benefits that a website can offer your business, some of which you may not have previously considered.
Great First Impression
When a potential customer first hears about your business it’s likely they’ll search for it online.
When they do, they’ll be reassured to see a well-designed, engaging and informative website.
It’s also a great asset to include in your email signature or on a business card to allow potential customers to find out more about your business in their own time.
A Powerful Sales Tool
While it does provide basic information (address, phone number, opening hours, etc.), your website gives you an additional platform to address your customers needs and concerns.
With effective copywriting and calls-to-action your website can be effective sales tool for your business even while you’re away.
Promote your products, services and latest offers to the world all year round.
Look Established and Professional
A well-designed and professional website can make any start-up look fully established.
When your website starts to appear at the top of search results thanks to your engaging copy and eye-catching imagery, you’ll know your website is founded in its niche.
Become the Authority in Your Niche
To build authority within your niche you need to be producing engaging content on an ongoing basis.
This helps to build authority and authenticity with search engines, as well as visitors.
Once they’re reading your content and trusting your information then it won’t be long until their buying from you as well.
Your blogs and articles show that you understand your industry and that your information and products or services are trustworthy.
Build Your Email List
With strategically placed calls-to-action and targeted sign-up forms on your website, you can automatically collect email addresses from visitors to fuel your marketing campaigns.
With a well-written and compelling newsletter or email offer, your readers can be converted into warm leads or even buyers straight away.
Analyse Your Efforts with Analytics
Unlike other forms of advertising, analytic tools allow you to easily analyze and track your online marketing efforts.
You’ll be able to see how your visitors found your website, their locations, demographics and so much more.
This allows you to easily identify what marketing areas are working for you and what aren’t.
Without a website and proper analytics, you wouldn’t be able to track any of this information.
Increase Your Visibility
Even if you’re not a large brand or household name that appears at the top of every search, a website will still increase your online visibility.
Your latest blog post may have the answer that someone is searching for or you may be the closest store that stocks a product that someone needs today.
Without a website you would have missed out on these leads and they would have likely gone to one of your competitors.
Improve Your Advertising
Placing your website address on traditional marketing and promotion material can also be extremely effective.
This will help you gain further exposure as you encourage your visitors to check out your website for more information.
Save Money on Printing
For many small businesses and start-ups, cutting down on costs is everything.
A website can act like an online brochure or catalogue for your business that can be changed anytime.
If you’re using a content management system (CMS) like WordPress for example, you can make changes quickly and easily at no cost to you.
You’ll never need to print new promotional material or update your physical catalogue again.
Easy Access to New Customers
A website makes it easy for existing customers to refer you to their friends and family.
Along with organic visitors from online search results who are looking for something you have.
Search engine optimisation is a powerful tool to grow your businesses reach online.
Own Your Internet Identity
Establish a strong brand identity by owning your domain name (www.yourbusiness.com.au).
This also allows you to setup personalised email address for you and your employees (contact@yourbusiness.com.au).
This only strengthens your brand identity and is another key indicator of a professional and established brand.
Easy to Use and Update
If maintained and cared for properly, your website will always be up-to-date and current.
With a WordPress website even a busy business owner will be able to make changes quickly and easily.
Never again will a customer show you an out-of-date price or piece of information on your website.
Improve Productivity
A well structured and informative website allows you to spend less time explaining your product or service to a customer.
You can also add a frequently asked questions section on your website that can answer some of the more common questions you’re asked.
Educate Your Customers
Your website can and should offer free advice about your products or services.
This will build trust with your visitors and will only increase your chances of them converting, even if they only glance at this information.
Expand Your Market
Putting your business online allows you to grow beyond any geographical barriers and become accessible from anywhere in the world.
Selling products has never been cheaper or easier for you and your customers.
Grow Your Local Reach
By expanding the local reach of your business to customers around the world you’re open for business all year round.
You’ll be able to provide them with high quality and informative information anytime.
This approach will enhance your authority and accelerate your growth in local search rankings.
Sell Products and Services
Provide detailed photos and descriptions of your products or services online.
Explain why they should purchase from you and how it can help them in their personal or professional lives.
Promote Your Local Business
When potential customers are out and about, they’ll still be able to find you from their smart phone.
Your address, phone number and opening hours can all be easily found within a few taps for mobile users.
With 60% of searches coming from smart phones, you always need to be easily found when your customers are on the move.
Find New Job Applicants
Another benefit a website can have for your business is the ability to promote job opportunities and available positions.
This allows an applicant to find out more about your business before they apply online.
Improve Customer Service
This is one of the most important benefits a website has on your business.
It allows information about your business, products or services to be found instantly.
Special offers or discounts can be promoted online or through your email newsletter.
You can also collect customer reviews to then then display them on your website.
Key Takeaways
If you don’t have a website, your business is at a huge disadvantage.
A well-designed and informative website can be an effective sales tool for your business while also allowing you to save time and cut down on costs.
If you’re interested in taking your business to the next level with your very own website then don’t hesitate to get in touch with us today.
To your success,
Jackson
